Google regularly updates its SEO algorithm to ensure the content users receive is authentic, organic, and original, plus well thought-out, and well-written. Digital marketers hence look for ways to stay ahead of both competition and the curve.
This is where companies are looking towards hiring top-notch digital media partners that can help them with top-notch Search Engine Optimization (SEO) practices and tactics. In short, they wish to find digital marketing agencies that can partner with them to optimize their website’s and overall content as per Google’s rules, and standards.
But how many changes does Google make to its algorithms? Marketers from a well-known website design company Dubai reveal that many digital marketing professionals in the market (particularly content marketers, SEO professionals, digital marketers, and writers) miss out on many things due to the nature of their work.
Yet, they have decided to list key SEO tips that can be used to improve rankings in Google, and also raise the amount of traffic to the website by at least two times:
- Amplifying the user experience (UX).
- Conducting the website’s SEO audit.
- Optimizing for mobile platforms.
- Adding videos.
- Making good use of infographics.
- Voice Search Optimization.
- Making roundup posts.
Amplifying the User Experience (UX)
Google makes use of RankBrain, a machine learning system allowing Google to decide the way pages should be ranked in Google’s search. It observes the way users interact with the web pages. If the users close the website immediately, the website thus loses its rank in Google.
Conducting the website’s SEO audit
SEO audit means conducting a thorough examination of the website to detect any loopholes and required updates to make the website more search engine friendly. It involves a thorough examination of the website’s performance. This audit helps site owners and marketers alike set up objectives to see in which direction should the website go.
Optimizing for mobile platforms
Technology innovation has helped increase the number of mobile users in the online world. The number of desktop users has decreased but somehow is observing a resurgence. Mobile-first design is the current priority for all designers, developers, coders, programmers, marketers, and other professionals serving customers in the digital world.
This can help enhance the user experience of customers even more because they have developed a higher preference to shop via their phones and tablets instead of computers and laptops. Another important thing to consider is ensuring the website’s content loads quickly on mobile devices.
Adding Videos
Nowadays, video content is becoming more popular than written content. Users often skim blog posts instead of reading them. They prefer watching a brief video.
Videos can be added to websites as part of the content marketing efforts. It helps grab the attention of users. The video should be added to the website. It should be optimized through a change of title and it must be kept relevant too. It should be integrated with other forms of web content. Keep in mind that the audio and video quality should be maximized.
Making good use of infographics
Infographics can be used for displaying a large amount of data and information in the best possible manner visually. They can optimize written content by extracting the needed points and arranging them in a visually appealing manner.
Marketers must ensure they must add the following:
- Graphs.
- Pie Charts.
- Histograms.
Whatever visuals content marketers find suitable to raise the quality of their content, they should do so to make the infographic look appealing. It helps users understand facts easily.
Voice Search Optimization
Technology has advanced thankfully. Users today are more inclined to add an element of convenience to their lives. At times, they just don’t feel like on their phones. The keyboard is small. Hence there is a solution for that.
Enter Voice Search! It is a unique feature that allows users to look for their desired content by using their voice to search for relevant terms. It is like giving a voice order to the device to go to Yahoo/Amazon/another website. AI in web development is further aiding Voice Search Optimization.
Google consistently ranks with voice searches that load fast. Hence the website should have a responsive mobile-optimized design using images that are optimized for quicker loading. Long-tail keywords should be used. Plus the server’s response time should be quick.